IDENTITY FESTIVAL - ERIC PRYDZ , NERO - DJ SET, EXCISION, MADEON, ARTY, SHOWTEK, BINGO PLAYERS, LE CASTLE VANIA, AND MORE TBA at the Elektricity Festival Grounds

FRIDAY JULY 20, 2012
doors at 2pm
tickets: $25 and up (buy tickets)

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IDENTITY FESTIVAL RETURNS THIS SUMMER

NORTH AMERICA’S FIRST TRAVELING ELECTRONIC MUSIC FESTIVAL EXPERIENCE TO HIT DOWNTOWN PONTIAC THIS SUMMER.

LINE-UP TO FEATURE SOME OF THE MOST EXCITING NAMES IN EDM

ERIC PRYDZ, EXCISION, MADEON, NERO, ARTY, SHOWTEK,LE CASTLE VANIA, AND MANY MORE




The Crofoot is proud to welcome Identity Festival to downtown Pontiac. The event is taking place at the “Elektricity Festival Grounds” which will include Lot 9 (the large parking lot out front), along with special stages inside the Crofoot, Elektricity Nightclub, the outdoor courtyards, and more.

A $25 All-In early-bird ticket special will be available for a limited time when tickets go on-sale April 24, 2012.

IDENTITY’s line-up features the most cutting-edge acts in EDM.

Sweden’s Eric Prydz’s legendary Ibiza residencies, European festival smashes and chart-topping hits undoubtedly served as inspiration for his friends and collaborators, Swedish House Mafia. Prydz, despite huge demand, hasn’t toured the US since 2007 due to a fear of flying, but with a new album ‘Eric Prydz Presents Pryda’ (5/22/12) and a unique IDENTITY live show, this was one road trip Prydz couldn’t miss.

Other acts tapped for IDENTITY include EDM heavyweights Nero, some of the most exciting names in bass music including Showtek, Excision and many more...

IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsors Emazing Lights and Slurpee. IDENTITY will also again have exclusive playlists on Rdio to accompany the festival. New to the IDENTITY Festival this year are TIGI Bedhead and Lifestyle Condoms. Stay tuned for a full description on what to expect from them this year at the IDENTITY Festival.

Check back soon for more details. This is going to be a totally unique event.

 

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