**SOLD OUT** Hot Topic Presents: SUB CITY TAKE ACTION TOUR with WE THE KINGS, MAYDAY PARADE, A ROCKET TO THE MOON and much more at the Crofoot Ballroom **SOLD OUT**

SUNDAY JANUARY 31, 2010
doors at 6pm
tickets: $16 in advance; $19 day of show (buy tickets)

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**THIS SHOW IS SOLD OUT**

Ten years ago, Hopeless/Sub City embarked on a venture that was well outside the company’s norm of artist development, through recordings and products. Instead, the established label opted to enter uncharted waters, launching a philanthropic tour property known as the Take Action Tour. Initially collaborating with Asian Man Records’ founder Mike Park’s Plea For Peace outing, the Take Action Tour placed the concept of social entrepreneurship all over the roads and in venues across America.

No longer did such audience members have to independently embark on their own ventures of charity—instead, the carefully coordinated tour of well-respected bands shared this important responsibility and vision with the fans, putting both engaging entertainment and incredibly relevant causes on stage at the same time. Working with a host of admirable organizations, the annual Take Action Tour has since attracted such notable artists as Jimmy Eat World, The Red Jumpsuit Apparatus, Avenged Sevenfold, Paramore and Cute is What We Aim For all in the name of making a difference through the power and unification of music.

The inaugural Sub City Records release was actually the debut Take Action compilation disc, which benefited the Foundation Fighting Blindness, an organization that raises funds for research in retinal diseases (where Hopeless/Sub City founder Louis Posen is also a national trustee). Together with the donations from Sub City releases (of more than 35 albums), the annual Take Action Tour has raised over nearly $2 million for an assortment of non-profit organizations.

This compilation series assembles tracks from both Hopeless and non-Hopeless artists and delivers them into the hands of an audience that supports philanthropic ventures in punk rock. The budget-priced compilations kicked off with Vol. 1 in 2002, and seven volumes of the annual series have since been released to date, with nearly a half-million units sold, making Take Action one of the label’s best-selling compilations. A portion of the proceeds (equaling 5 percent of the suggested retail list price) from the sale of each volume are donated to the non-profit organizations.

In conjunction with the annual Take Action Tour, Hopeless/Sub City also helped organize three press conferences on Capitol Hill, helping to pass the Paul Wellstone Mental Health Parity Act. This act gives those with depression and other mental illnesses equal healthcare coverage as those with physical illnesses.

With assistance from the main sponsor, Hot Topic, the most recent beneficiaries of the Take Action Tour include Do Something (2008, raising over $75,000 with nearly 30,000 in attendance) and the Youth America Hotline (2006/2007), raising over $220,000 for the Kristen Brooks Hope Center in five years.

What had started from a pure, simplistic grass roots idea ten years earlier has since blossomed into one of the most productive tour properties in the nation, garnering press coverage from major media outlets, and best of all, gathering the attention and donations from those who can afford to help—the fans, the bands, the sponsors and the communities that have made the Take Action Tour such a recurring (and resounding) success.

TAKE ACTION TOUR 2010 ARTISTS
WE THE KINGS / MAYDAY PARADE / A ROCKET TO THE MOON / THERE FOR TOMORROW / STEREO SKYLINE / CALL THE COPS

 

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